Key Advice Blog

Everybody is doing it – blogging, tweeting, Facebook posting, LinkedIn updates – but not everyone is doing it well. Here are some great tips on top social media behaviour that will help you get top results.

The Japanese crises – earthquake, tsunami and nuclear problems – have attracted global attention. Some businesses sincerely want to use social media to show support, other efforts are thinly veiled attempts at self-promotion. Always remember social media users are knowledgeable – for the most pat – not gullible. ClickZ provides some clear guidelines for brands on ‘helping Japan’.

After having to fight with fans more interested in yelling into their mobile phone than cheering for their team recently, I am wondering if the result is going to be a please switch off your phone campaign. But, it’s not just individuals, many organisations are not using mobile technology in the best – and most strategic – way. Adobe Scene 7’s Mobile Best Practices white paper on ClickZ looks at how industry leaders are making the most of mobile technology – with excellent results. The focus is on targeting your strategy – not throwing everything in one pot.

But, if you really want to stand out from the crowd, and keep your fans happy, it’s all about ‘content’. Many organisations are more concerned about showing off, while their sophisticated social media clients are more interested in substance. Fresh, interesting content is what keeps some brands well out front. More Visibility has some great tips on how to create social media content that people will ‘Like’ and ‘Follow’. Even if you are well established, a quick refresher on the basics never hurts.