Key Advice Blog

Archive for the ‘Facebook’ Category

It looks like technology has joined chocolate and coffee as one of human's top cravings. According to a recent survey tablets 
have surpassed laptops on the consumer 'tech craving' list. But, that's just the tip of the chocolate shavings pile.

If seeing is believing, watch Mashable.com's video explaining research results saying 69% of consumers crave tablets.
And if you thought an apple a day was the way to go, would you believe two? Opinion-based social community SodaHead.com 
polled 1,150 readers about this year's gift wish list. Guess what we are craving? Yes, Apple's iPhone 4S led with 39%; with
31% sinking our teeth into the iPad2. Kindle Fire and Xbox Kinect followed in third and fourth - quite a distance behind.
With Pew Research Center’s Internet and American Life Project study finding 66% of adult Americans use social media, it is
no wonder that tablets, smart phones and readers top the list.

What's topping yours?
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International Plain Language Day (IPLD) October 13, 2011 is gaining global support from plain language professionals in Sweden, the UK, Canada, the USA, Australia, New Zealand, Europe, India, and Africa.Events and contests are being planned in various localities.

So far, we know of these plans for IPLD:

In South Africa, a social media meme for the worst example of gobbledygook.

In Calgary Alberta Canada, a petition campaign on City Hall steps to have IPLD declared by the city for 2012.

In Atlanta Georgia, another contest for an example of the worst government writing.

In Ottawa Canada, a celebratory luncheon.

In Washington DC, a workshop for government writers.

“The movement for plain language is really growing. For example, LinkedIn’s Plain Language Advocates Group I host is nearing 800 international members.” said Cheryl Stephens, a leader in the movement and an expert in plain legal language, “From October 13, U.S. government materials written for the public must be in plain language.We’ve chosen this date to celebrate hard-won achievements in many countries who are making materials understandable and usable.”

“Plain Language” is the design of clear information focused on the reader, to fit the reader’s information needs and reading abilities.

“Cheryl Stephens and I started the international plain language network and conferencing in the early 90s using only email and web pages,” said Kate Harrison Whiteside, a social media and plain language consultant. “For IPLD we are using all the social technology available to get world-wide support for this important day.”

The health, legal, government, banking, social, education and business sectors around the world are all making progress in recognizing the need and the demand for plain language, and putting it on their agendas.

“We need to keep raising the demand for plain language from the public,” said Stephens. “Plain language is now recognized world-wide; the next step is to have it integrated into all communication training and delivery. The importance of communicating clearly to our audience is ever greater.”

On October 13, 2011, people and organizations will be hosting events online, in offices, and on the streets to mark their support for putting readers first in communication by using plain language.

Contacts

Cheryl Stephens, plainlanguage.com

email@cherylstephens.com 1-604- 802-9606

Kate Harrison Whiteside, keyadvice.net

kate@keyadvice.net 1-587-896-5377

International Plain Language Day Links 

IPLD Facebook Page

Twitter – #iplday

LinkedIn – Plain Language Advocates – IPLD

 


Everybody is doing it – blogging, tweeting, Facebook posting, LinkedIn updates – but not everyone is doing it well. Here are some great tips on top social media behaviour that will help you get top results.

The Japanese crises – earthquake, tsunami and nuclear problems – have attracted global attention. Some businesses sincerely want to use social media to show support, other efforts are thinly veiled attempts at self-promotion. Always remember social media users are knowledgeable – for the most pat – not gullible. ClickZ provides some clear guidelines for brands on ‘helping Japan’.

After having to fight with fans more interested in yelling into their mobile phone than cheering for their team recently, I am wondering if the result is going to be a please switch off your phone campaign. But, it’s not just individuals, many organisations are not using mobile technology in the best – and most strategic – way. Adobe Scene 7’s Mobile Best Practices white paper on ClickZ looks at how industry leaders are making the most of mobile technology – with excellent results. The focus is on targeting your strategy – not throwing everything in one pot.

But, if you really want to stand out from the crowd, and keep your fans happy, it’s all about ‘content’. Many organisations are more concerned about showing off, while their sophisticated social media clients are more interested in substance. Fresh, interesting content is what keeps some brands well out front. More Visibility has some great tips on how to create social media content that people will ‘Like’ and ‘Follow’. Even if you are well established, a quick refresher on the basics never hurts.

 

So you have a Facebook site and page. You have sent out some invites to events. A couple of groups are slowly taking shape. How do you report are your developments. First, you need your Facebook strategy integrated into your marketing and communications strategy. Then, you can start tracking your activities.

Facebook Weekly Report Statistics

Your Facebook Weekly Report can be the pillar of your reporting spreadsheet. It gives your key categories to track growth and activity from: Active Users, Likes (previously Fans – which I preferred), wall posts and comments, visits. The bonus to these figures is that they are measured in a consistent way, from a consistent source giving you consistent numbers for measurement and reporting. These are the bedrock of your statistics.

Facebook Invites and Activities

You set up your Facebook site or page to engange. So, let’s also keep track of the number of Groups, members, interactivity. This is also true for Discussions – topics, postings, users. How many events did you post? Invites did you send out? Comments or feedback received? These activites are just as important as the hard numbers – think about how many people you are involving – and how much easier and quicker this is than sending a print document.

Human Responses

Not all Facebook return on investment will occur right on the site. Use a tool like How Sociable to track your social media ratings. It’s free and gives you a bird’s eye view of all social interactivity. Track human feedback – comments at the watercooler, emails about your FB activities, public reaction at your meetings, feedback from other FB page managers, your team.  All these will help take the pulse of your initiative and help with the planning at the next stage.

A little knowledge of your Facebook trends will provide a lot of power for promoting (next topic) and reporting to management on the value of this e-marketing initiative. And, help you hit targets.

Enterprise Nation on How Facebook Can Help My Business


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