Key Advice Blog

Archive for August 2010

Which is better? It’s a question many clients ask. It is like asking should I bungee jump or zip wire? It depends on those basic 5 Ws. Who are you making contact with? Why? When? What do you want to do and achieve? Where are the people you want to connect with? Here are what some of the experts are saying about Facebook vs Twitter.

The Social Media Examiner looks at ‘3 Reasons Why Facebook Trumps Twitter for Business’, highlighting ways to effectively manage your Facebook page, fans and friends so you can target your messages and build networks (lists). This information was perfect for me, because like Michael I had stalled out on Facebook.

Mashable tackles the topic head on asking ‘When Do You Use Twitter vs Facebook?’ They point out that while many social media platforms look the same, it is their users who should determine which one you choose to use to publicise an event, research a product, track feedback.

The Marketers on Twitter LinkedIn group Twitter survey results showed majority of people using social media run their posts through more than one platform – Twitter to LinkedIn for example. This can increase brand awareness, site traffic and exposure. But measuring ROI techniques varied. Research like this can help you make informed decisions.

We are getting to the stage of social media use where we need to stand back, analyse how it is working, what benefits we are achieving, and where we can make improvements. Integrated into your marketing strategy, social media activities need to be monitored, managed and manipulated the same as your other components.

Invest a little time, and you will reap the rewards.

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Summer is networking season. Yes, many people are on holidays, but not everyone. Marketing is something that needs to happen everyday when you are in business. So how do you get the most of your networking in the season of sun (for some) and sea?

Social media sites play a big role in today’s marketing mix. They are a great way to connect – can be done from anywhere, anytime. So don’t abandon them just because it’s summer time.

Go back to Mashable’s 2010 kick off article 7 Lessons for Better Networking to re-focus and refresh your networking activities.

Be  original. Twitchhiker just travelled around the world on his Twitter connections – getting support from so many people in so many ways. Boredom and a desire to travel inspired him to use Twitter and tweeters backed him up. Watch for his book about his global travel experience. This story has it all: social networking, global angle and nice people. As ‘Twitchhiker’ himself says – it’s newsworthy because it’s the news news agencies don’t cover traditionally.

But, nothing replaces face-to-face networking. As more people become self-employed, social co-working, or ‘Jelly’ meet-ups, are taking networking to the next level. Entrepreneurs plan a Jelly, meeting up for a day of work related activities at one location. It puts ‘soul mates’ into being a sole proprietor. It gives home workers an office for a day. I just participated in my first e_nation Twitter live web Water Cooler Moment. It was a fun way to meet new people and network.  The support of like-minded entrepreneurs can be so valuable. If there isn’t one in your area, why not start one?

Look for business groups in your area – and think outside the box. With online support like Ning, it’s worth checking out who’s networking online in your area.

But, don’t forget the ‘social’ aspect. Be a community correspondent for your local newspaper. Join a class or volunteer. No matter what tool you use, it’s still people telling other people about you that opens doors. Let me know if you have an interesting social networking example.


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