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Archive for the ‘Twitter’ Category

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Posted on: 20/02/2012

Canada’s Public Safety Minister Vic Toews’ online surveillance Bill C30 has been lifted from parliamentary discussions and shot into the social media sphere with support from Vikileaks, Twitter and blogs. Who’s right or wrong may take some time to answer, but people are wanting answers now about the effects of social media on politics.

Social media research is a relatively new field. Melissa Martin’s column in The Winnipeg Free Press Voting with your tweet? Toews’ Twitter flap may show social media as new grassroots political force highlights some US research into the new media getting up-close-and-personal with politics. Heather LaMarre, a professor at the University of Minnesota, has been researching the ‘off-line’ effects of ‘online’ social media movements. The jury is still out – but research shows they are having an impact.

Martin’s refers to the academic lingo for this movement – ‘intermedia agenda-setting’ – then translates to ‘plain speak’ -meaning politicians listening via traditional media. Going one step farther, in plain language, the voice of the masses on social media are not only being heard, they are being sought out.  The translation, on the surface, is simple and clear. They are sending out strong waves of public sentiment that can not only alter, but bring down, political decisions, officials and parties.

Grassroots movements are growing like weeds on the Web. Attempts to squash them, will be a bit like trying to control dandelions by hand-picking them. For every one eliminated, a new one seems to grow in its place.

CBC’s Community Team discussion ‘Should the controversial surveillance bill be scrapped?‘ is gaining some momentum, driven by the force of public and social media rejection of the bill and concern over its extensive reach into their lives. When the minister supporting a bill that has potential to infringe on its citizens’ privacy, personal communications and online presence isn’t aware of the Bill’s small print, it is time for a stop and think session.

What do you think?

Social media surveillance exposes Bill C30

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International Plain Language Day (IPLD) October 13, 2011 is gaining global support from plain language professionals in Sweden, the UK, Canada, the USA, Australia, New Zealand, Europe, India, and Africa.Events and contests are being planned in various localities.

So far, we know of these plans for IPLD:

In South Africa, a social media meme for the worst example of gobbledygook.

In Calgary Alberta Canada, a petition campaign on City Hall steps to have IPLD declared by the city for 2012.

In Atlanta Georgia, another contest for an example of the worst government writing.

In Ottawa Canada, a celebratory luncheon.

In Washington DC, a workshop for government writers.

“The movement for plain language is really growing. For example, LinkedIn’s Plain Language Advocates Group I host is nearing 800 international members.” said Cheryl Stephens, a leader in the movement and an expert in plain legal language, “From October 13, U.S. government materials written for the public must be in plain language.We’ve chosen this date to celebrate hard-won achievements in many countries who are making materials understandable and usable.”

“Plain Language” is the design of clear information focused on the reader, to fit the reader’s information needs and reading abilities.

“Cheryl Stephens and I started the international plain language network and conferencing in the early 90s using only email and web pages,” said Kate Harrison Whiteside, a social media and plain language consultant. “For IPLD we are using all the social technology available to get world-wide support for this important day.”

The health, legal, government, banking, social, education and business sectors around the world are all making progress in recognizing the need and the demand for plain language, and putting it on their agendas.

“We need to keep raising the demand for plain language from the public,” said Stephens. “Plain language is now recognized world-wide; the next step is to have it integrated into all communication training and delivery. The importance of communicating clearly to our audience is ever greater.”

On October 13, 2011, people and organizations will be hosting events online, in offices, and on the streets to mark their support for putting readers first in communication by using plain language.

Contacts

Cheryl Stephens, plainlanguage.com

email@cherylstephens.com 1-604- 802-9606

Kate Harrison Whiteside, keyadvice.net

kate@keyadvice.net 1-587-896-5377

International Plain Language Day Links 

IPLD Facebook Page

Twitter – #iplday

LinkedIn – Plain Language Advocates – IPLD

 


As social media enters a new age becoming more mainstream, Twitter is now swimming with the current and providing users with the much-needed analytics they have wanted. Other social media platforms, Facebook for one, have realised the importance of facts about usage to companies and organisations investing in social media marketing. But, what are people ‘twittering’ about this new move.

Social Small Biz refer to it as ‘Twitter (finally) rolls out analytics‘, hinting that they have come to the analysing table late. However, they do pat them on the back for serving up access to archived stats going back thirty-one days – a big improvement, and an obvious response to users’ appetite for detail.

Mashable.com reports that although a number of third-party sites have been filling this void, some at a charge, Twitter will provide their analytics services for free.

Information Week’s technology news section reports on the key partnerships Twitter has made recently to enable it to provide its clients with the tools to listen to their clients – and therefore completing the information gathering and reporting circle.

Although still in the testing stage, Twitter is listening to its clients, and leading by example. Let’s hope this over due service is over the top and wows the millions who have committed to Twitter.

Geo-tagging is nothing new – with Facebook Places the current talk of the town. But, the Hotlist geo app brings all the key social media services together at one table, serving up a tasty treat for users.  It’s about integrating, morphing and mashing everything that’s social about a location – and feeding our appetite for geo data.

Mashable’s  Jolie Odell takes a  bite big picture – giving you a review of what Hotlist looks like to the user – just in case you haven’t activated it. It’s mobile use – all these things are geared for the urban traveller – is the icing on the cake. You can find out what’s happening, who’s there, ration of male to female participants, follow Twitter chat, post to Facebook.

So far it’s only available for iPhone.  Blackberry and others will just have to wait – but not long.

Social media sites and services are growing in popularity and use. They have become a key component of any marketing strategy. But, are they the be-all, end all? Of course not. So what approach should we take?

Many organisations are looking for a quick, cheap fix to their marketing challenges as we go through challenging economic times. But, it is not wise – nor has it ever been – to put all your eggs in one basket. Social media may be the shining example – but it’s strength is best recognised when it is integrated into your ‘traditional’ marketing mix.

Some businesses – particularly new, youth target market ones – may get away initially with Facebook, YouTube and Twitter marketing as their mainstay. But if you are selling, you will eventually need the support of other forms of promotions to expand.

And, the wise marketing manager knows nothing comes free. Yes, social media platforms are free – but you still a human to manage them. And, we too quickly can forget it’s all about people – not technology.

Econsultancy blogger Matt Owen takes a good look at ‘Why social media needs to learn the marketing basics’

Have an opinion? Post a comment.

Summer is networking season. Yes, many people are on holidays, but not everyone. Marketing is something that needs to happen everyday when you are in business. So how do you get the most of your networking in the season of sun (for some) and sea?

Social media sites play a big role in today’s marketing mix. They are a great way to connect – can be done from anywhere, anytime. So don’t abandon them just because it’s summer time.

Go back to Mashable’s 2010 kick off article 7 Lessons for Better Networking to re-focus and refresh your networking activities.

Be  original. Twitchhiker just travelled around the world on his Twitter connections – getting support from so many people in so many ways. Boredom and a desire to travel inspired him to use Twitter and tweeters backed him up. Watch for his book about his global travel experience. This story has it all: social networking, global angle and nice people. As ‘Twitchhiker’ himself says – it’s newsworthy because it’s the news news agencies don’t cover traditionally.

But, nothing replaces face-to-face networking. As more people become self-employed, social co-working, or ‘Jelly’ meet-ups, are taking networking to the next level. Entrepreneurs plan a Jelly, meeting up for a day of work related activities at one location. It puts ‘soul mates’ into being a sole proprietor. It gives home workers an office for a day. I just participated in my first e_nation Twitter live web Water Cooler Moment. It was a fun way to meet new people and network.  The support of like-minded entrepreneurs can be so valuable. If there isn’t one in your area, why not start one?

Look for business groups in your area – and think outside the box. With online support like Ning, it’s worth checking out who’s networking online in your area.

But, don’t forget the ‘social’ aspect. Be a community correspondent for your local newspaper. Join a class or volunteer. No matter what tool you use, it’s still people telling other people about you that opens doors. Let me know if you have an interesting social networking example.

Enterprise Nation‘s Emma Jones (twitter.com/e_nation) hosted and led the four presentations at Furness Enterprise’s 21st Century Communications Master Class workshop today. She talked about the progression from content to community building to commercial relationships. Today’s marketing is all about moving across to peers to get work, not hierarchical like in the past.

Kate Harrison Whiteside

Kate at 21st Century Communications Event

Steve Emecz, head of Business Development at Powa, a commercial web solution for SMEs, set up a commercial site in less than 10 minutes in front of the 60 attendees. He pointed out the importance of a good site search facility, as the majority of visitors come searching for information – like your contact details. Still amazes how many people don’t put names and numbers of staff in their Contact Us section.

Our Social Times‘ Luke Brynley-Jones, a social media consultant, pointed out traditional marketing is no longer ‘working’. New media works because it simply takes word of mouth and trust to the next level – viral. The power lies in people self-selecting. Power to the people.

The North West Evening Mail publishing director Jonathan Lee used videos, produced by the newsroom’s new age journalists,  to prove his point: that it is vitally important that culturally (multimedia) is embedded in the organisation and supported from top to bottom. Describing the business as being at the hub of the community, he illustrated how comments, forums, Twitter, web chats and Facebook mean news is driven by the community not just the company. News conference’s now  begin with a check of all e-media activities first – then what is going in print. They’ve come a long way from the days of black and white printing.

All presenters agreed the key to new media is to use all formats together – print, video, blogs, Twitter, Facebook and any others that work for your business. Social media is here to stay – and all recommended getting into it – before it changes again. And, when it changes again, get on that platform as well. It is the future. But, despite it being new media, the same old marketing principles apply. It is still about connecting with people –  only the medium has changed.


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