Key Advice Blog

Posts Tagged ‘technology news

It looks like technology has joined chocolate and coffee as one of human's top cravings. According to a recent survey tablets 
have surpassed laptops on the consumer 'tech craving' list. But, that's just the tip of the chocolate shavings pile.

If seeing is believing, watch Mashable.com's video explaining research results saying 69% of consumers crave tablets.
And if you thought an apple a day was the way to go, would you believe two? Opinion-based social community SodaHead.com 
polled 1,150 readers about this year's gift wish list. Guess what we are craving? Yes, Apple's iPhone 4S led with 39%; with
31% sinking our teeth into the iPad2. Kindle Fire and Xbox Kinect followed in third and fourth - quite a distance behind.
With Pew Research Center’s Internet and American Life Project study finding 66% of adult Americans use social media, it is
no wonder that tablets, smart phones and readers top the list.

What's topping yours?
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Google Instant is the next development in intuitive search – saving time and completing your search results before you finish keying in your search string. But is faster always better? Let’s see what people are saying.

Google’s View

The search engine promotes Google Instant benefits as being fast, saving 2-5 seconds per search, prediction support, it guesses what you are looking for offering options for the undecided, and instant results.  However, if you go to the Advertisers FAQ you will see this quick answer may raise some questions amongst advertisers who can win or lose on the system.

eConsultancy Round-up

eConsultancy searched around the minds of SEO consultants and web developers to get their verdict. It ranged from recommending a look at Bing to concern over PPC.

Instant and Desktop Together

Tony Bradley at ITbusiness.ca thinks Google should go to the next level and combine Instant and Desktop to give users a total search experience.

Blogger Wonders about death of SEO

Blogger Adam Tinworth wrote a piece Google Goes Instant. Death of SEO predicted (again). He may be a sceptic, but there are threads of truth in his article.

If you use PPC, it is worth doing some investigative work, tracking changes and making up your own mind.

Building a new website from scratch, re-developing an existing one, or integrating new online platforms can be one of the most daunting tasks – and one of the most costly – for many organisations. But, that’s only if they don’t apply the 3 Ts of web project management: team work, targets and transparency.

Team Work

Few organisational projects affect the number of employees and stakeholders as a change to your web presence. So team work is critical. You need to establish a team of key players and get them to agree on shared goals. You need a team leader who knows technology, but also knows project management and has excellent communications skills.

The key members of the team must include senior management, ITC, marketing, customer services, and finance representatives. It is important that all members are promoting the development across the organisation and getting ideas from their staff on what could be incorporated into your new site.

The team may not always agree on how things should be done on a micro-level, but they must agree on the key targets of the project.

Targets

Set clear, realistic and agreed upon targets. Include budget limitations, as this can be the main factor that undermines the project. Communicate to all key players and make it clear you won’t accept overspends. Set tight but realistic timelines, andallow for delays (any project can have them).  Make sure resources (human, financial, time) match the goals. Set at least three key dates for evaluation of targets against project development. Web development is a fluid process, stick to your goals and don’t be distracted by new developments in technology. You will be going through the same process in a couple of year’s time.

Transparency

It is easy to find stories about web project disasters. Running behind schedule, over budget and missing key targets are common complaints. A strong project plan, with buy in from all key parties, will be your best insurance against delays and disasters. Put in place a plan for problem solving – you’d be naive to think there won’t be any. Involve a neutral negotiator if you need to. Keeping the team together and the project on target are the cornerstones of success – but transparency on all levels is the cross beam which will give the project the strenght it needs to succeed.

Of all the projects an organisation can go through, this is one where a consultant, with web development experience, may be a wise investment. It’s not a skill that is a given in employees. And, it is important to have that mix of technical, teamwork and troubleshooting expertise on your side.

Go in with a strong project foundation, build your new online presence, and once you celebrate your successful launch, get ready to look at it again – soon.

Tech Republic – Tips for successful web project management

Econsultancy –Web Project Management Training

If the doom and gloom of the current economic news is getting you down a bit, why not follow the movers and shakers in the online and new media worlds. They are not sitting back and watching the action, they are leading the charge for change. But how do you keep up on all this activity?

There are a few key sites to put in your favourites.  Mashable.com reported on both the launch of Google’s newest version of their search facility and Facebook’s acquisition of Friend Finder (3F- could this be a rival to 3D). And that was just two items from yesterday. Favourites.

CNET tech news covers the whole spectrum from software to hardware. It’s a great place to stop if you want to get a bird’s eye view of this great big world of technology.

Every news site has a technology, new media section, or for the smaller ones – at least a blogger talking about new media. The Westmorland Gazette recently covered a story about a new Lakes Internet TV channel starting up. It’s important to read print (or the online version of) to find out what is happening in your area.

But, bloggers can also be a great source of ‘keeping up’ with developments. Kevin Tea, Cumbria, is a a keen, experienced and well informed advocate of Web 2.0 – and his latest piece is about using Cloud computing. He also has a Twitter feed into his blog, so it’s a two for one visit. I recommend you add it into your tech news favs.

It’s worth doing a few searches to find key sites with the information that is important to you – then pour a cup of coffee and go surfing.


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