Key Advice Blog

Posts Tagged ‘Google

As we near the end of the year of revolutions, it is worth noting the quiet one going on in redesigning how we work. Future workplaces look set to model freelancers’ style – using a more open, free-style work practice and environment. It is all about mobility, flexibility and connectivity.

It is well-known amongst freelancers that working from home can be very productive – with the ability to create a personalized workspace, choose the most productive time to work (based on your body clock) and not be caught up in day-to-day office culture that can be time consuming. So what are traditional workplaces borrowing from homeworkers?

Cindy Krischer Goodman’s story for McClatchy Newspapers (MCT), highlights the findings of “Future Work: How Businesses Can Adapt and Thrive in the New World of Work” co-authors Alison Maitland and Peter Thomson. They found companies are looking closely at the workspace and doing away with cubicles, in favour of coffee-shop interior design. They are getting rid of schedules, in favour of a work to the task not the time clock approach. The movement is gathering strength, but not everyone is jumping on board.

 At the Washington Work-Life Focus conference, Goodman reports although there is evidence to support rewarding productivity instead of time, many companies don’t want to move away from traditional practices – yet.

 However, those implementing the changes can look for these new definitions for the old standards:

  1. Time management = choose your own working hours.
  2. The office =  home, coffee shop, anywhere. Telecommuting is in.
  3. Management leadership = move to ‘enabling’ rather than ‘controlling’.
  4. Networking  = meeting will be done virtually and using social media.

New technology – like Skype, videoconferencing, Google chat – is making this easy, efficient and inexpensive to adapt to the new world of work. The change is coming. All organizations have to do is decide whether to lead or follow.

Has your organization tried it? What is it like for you?

Other stories:

The 2020 Workplace

The Workplace of the Future

Kate is now working from a small town in BC with a client in Alberta, visiting the office occasionally. Skype, videoconferencing, intranet sharing are now daily work tools.

 

Google Instant is the next development in intuitive search – saving time and completing your search results before you finish keying in your search string. But is faster always better? Let’s see what people are saying.

Google’s View

The search engine promotes Google Instant benefits as being fast, saving 2-5 seconds per search, prediction support, it guesses what you are looking for offering options for the undecided, and instant results.  However, if you go to the Advertisers FAQ you will see this quick answer may raise some questions amongst advertisers who can win or lose on the system.

eConsultancy Round-up

eConsultancy searched around the minds of SEO consultants and web developers to get their verdict. It ranged from recommending a look at Bing to concern over PPC.

Instant and Desktop Together

Tony Bradley at ITbusiness.ca thinks Google should go to the next level and combine Instant and Desktop to give users a total search experience.

Blogger Wonders about death of SEO

Blogger Adam Tinworth wrote a piece Google Goes Instant. Death of SEO predicted (again). He may be a sceptic, but there are threads of truth in his article.

If you use PPC, it is worth doing some investigative work, tracking changes and making up your own mind.

Blogging may seem to some to be passé. But, it is still one of the best ways to get results and Google and it gives you interactivity many websites don’t offer. If you don’t have a blog, or a blog page integrated into your main site, think about these advantages. It works in any organisation.

Business Blogging

The Social Media Examiner‘s recent e-newsletter called for businesses to consider that blogging can be the fastest way to improve Google rankings.  Author Jim Ladico pointed out the power of keyword rich content, incoming links, and incorporating a blog into your main website.

Academic Blogging

But, blogging isn’t just for business, academics are looking at how blogging can make them outstanding in their field. Microbiology Bytes http://www.microbiologybytes.com/AJC/whyblog.html just published an excellent piece called simply ‘Why Blog?’. One of the key reasons quoted is it forces the writer to do research. The Ed Techie blogger, specialising in Virtual Learning Environments, promotes blogging’s ability to increase engagement with technology and processes.

Charity Blogging

In these days of government cutbacks, the biggest charity challenge is fundraising and getting noticed. To see this in action, visit the Change.org blog. It embodies the power of blogging – particularly easy navigation, great interactivity, and immediate action (start a petition feature).

Blogging is like the cream of IT, it has floated to the top, and stays there. If you are unsure of how to get started or have a blog that needs a fresh look or content, bring in an expert to get you started, or back on right track. If you use it wisely, you’ll get the sweet taste of success!

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SEO is a love-hate thing. It reminds me of doing those tedious jobs – the dreaded ‘to-do’ list. You need to first decide between basic SEO, Social Media optimisation (SMO) and Search Engine Marketing (SEM) – as Paul Goodwin, Marketing, Kendal College, outlines so succinctly. Yes, there’s some work to do. But, it is such a great feeling to do it, checking off each item, and watching your hard work translate into site visitors and greater SEO results. Where do you start?

Keywords

Search engine site spiders want to build a web of information and are hungry for keywords. The keywords you choose in your site descriptions will be the link between searches and site visitations. Google Analytics will show you what search terms your site visitors are using to find you. To refine your keyword selection for SEO, go to Google Insights to find out how many people are using which words in their searches. This data will help you select the keywords that will work best for your site in your title, meta description and meta keywords tags on your web site and pages.

Tools

Sign your site up to Google Webmaster Tools. You need a Google account, and will need to paste some code into your page: both to verify the site is yours and create the link to Google. The next step is creating a Site Map. Search for a site that will generate one automatically, like XML Sitemaps, and paste code into your site. Now you are plugged into a key search engine, and are feeding the spider some appetising links to help build your visitor numbers.

Results

Most blog and website provides offer an analytics or stats reporting facility. Google Analytics will work for any registered site. It doesn’t matter which one, or combination, you use – but it is important to track developments, trends and know what information your visitors find most useful. The days of bragging about how many visitors you have are gone: qualitative data like which pages they visit, and how long they stay, are more important. Get into a routine of doing a monthly check and compare with previous month and previous year to see how you are doing, and more importantly what you can do to improve.

If you want a more detailed instruction, visit Zemalf’s Antti Kokkonen Blog tutorials on everything from Keyword Research, to writing SEO friendly blog posts, to his recipe for getting your Blog Indexed By Google in Less Than 6 Hours. With these guides, you have no excuse to postpone this bit of website housekeeping any longer. And, if you have already done it, perhaps it’s time to give it another go.

So, put some good music on, get your resources ready, and dive in. With a few keystrokes your sight can float to the top of search engine lists and stay there.

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