Key Advice Blog

Are Canadian businesses ready for real-time communications?

Posted on: 02/09/2011

The latest report on real-time communications tools surpassing e-mail in popularity and practice is not a new finding. But, it is a new warning to Canadian businesses to embrace social and interactive media so they don’t get left behind. And, the sooner the better.

According the Calgary Herald story, nearly half of chief information officers surveyed said instant, interactive and intuitive platforms  – like SharePoint, Google Docs and Skype – will replace e-mail in five years. Shocking? No. Social Media Today reported this in 2008. Transform Magazine, in 2002, reviewed three  business case studies about collaborative technology in an article ‘Collaboration: Beyond E-mail’. In reality, it is already happening.

In a recent blog post – Social Media as a professional tool – I reported that although 77% of Canadians have a social media presence, less than 30% used them for professional reasons. Personal use will increase confidence. Professional use will increase connectivity. All of this can lead to an increase in benefits to your organization.

Like newspapers, email will probably not disappear. But, the speed, social interaction and resource saving aspects of the new communications sharing technology cannot be ignored. Plug-in now and join the conversation – before you are left behind.

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1 Response to "Are Canadian businesses ready for real-time communications?"

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