Key Advice Blog

Social media as a professional tool

Posted on: 10/04/2011

HR consulting firm Randstad’s recent Global Workmonitor survey shows Canadian employees prefer social media for personal, not professional use, lagging behind employees in Asia.

Although 77 percent of Canadians have a social media account, only 27 percent said they used them for business purposes such as job hunting. In China and India, the study showed the majority used social media sites solely for professional reasons.

Asians surveyed said they also used the platforms to gather information about customers, compared with about 30 percent in the US, UK and Europe.

Although Canadians said they believed social media could help them find a job, the percentage using it for that reason was smaller than in other countries surveyed. The survey concluded that Canadian workers lag behind their global counterparts in taking advantage of social media to further their careers.

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