Key Advice Blog

Twitter gets on analytics bandwagon

Posted on: 19/11/2010

As social media enters a new age becoming more mainstream, Twitter is now swimming with the current and providing users with the much-needed analytics they have wanted. Other social media platforms, Facebook for one, have realised the importance of facts about usage to companies and organisations investing in social media marketing. But, what are people ‘twittering’ about this new move.

Social Small Biz refer to it as ‘Twitter (finally) rolls out analytics‘, hinting that they have come to the analysing table late. However, they do pat them on the back for serving up access to archived stats going back thirty-one days – a big improvement, and an obvious response to users’ appetite for detail.

Mashable.com reports that although a number of third-party sites have been filling this void, some at a charge, Twitter will provide their analytics services for free.

Information Week’s technology news section reports on the key partnerships Twitter has made recently to enable it to provide its clients with the tools to listen to their clients – and therefore completing the information gathering and reporting circle.

Although still in the testing stage, Twitter is listening to its clients, and leading by example. Let’s hope this over due service is over the top and wows the millions who have committed to Twitter.

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