Key Advice Blog

Is social media the best option?

Posted on: 07/09/2010

Social media sites and services are growing in popularity and use. They have become a key component of any marketing strategy. But, are they the be-all, end all? Of course not. So what approach should we take?

Many organisations are looking for a quick, cheap fix to their marketing challenges as we go through challenging economic times. But, it is not wise – nor has it ever been – to put all your eggs in one basket. Social media may be the shining example – but it’s strength is best recognised when it is integrated into your ‘traditional’ marketing mix.

Some businesses – particularly new, youth target market ones – may get away initially with Facebook, YouTube and Twitter marketing as their mainstay. But if you are selling, you will eventually need the support of other forms of promotions to expand.

And, the wise marketing manager knows nothing comes free. Yes, social media platforms are free – but you still a human to manage them. And, we too quickly can forget it’s all about people – not technology.

Econsultancy blogger Matt Owen takes a good look at ‘Why social media needs to learn the marketing basics’

Have an opinion? Post a comment.

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