Key Advice Blog

Twitter vs Facebook

Posted on: 10/08/2010

Which is better? It’s a question many clients ask. It is like asking should I bungee jump or zip wire? It depends on those basic 5 Ws. Who are you making contact with? Why? When? What do you want to do and achieve? Where are the people you want to connect with? Here are what some of the experts are saying about Facebook vs Twitter.

The Social Media Examiner looks at ‘3 Reasons Why Facebook Trumps Twitter for Business’, highlighting ways to effectively manage your Facebook page, fans and friends so you can target your messages and build networks (lists). This information was perfect for me, because like Michael I had stalled out on Facebook.

Mashable tackles the topic head on asking ‘When Do You Use Twitter vs Facebook?’ They point out that while many social media platforms look the same, it is their users who should determine which one you choose to use to publicise an event, research a product, track feedback.

The Marketers on Twitter LinkedIn group Twitter survey results showed majority of people using social media run their posts through more than one platform – Twitter to LinkedIn for example. This can increase brand awareness, site traffic and exposure. But measuring ROI techniques varied. Research like this can help you make informed decisions.

We are getting to the stage of social media use where we need to stand back, analyse how it is working, what benefits we are achieving, and where we can make improvements. Integrated into your marketing strategy, social media activities need to be monitored, managed and manipulated the same as your other components.

Invest a little time, and you will reap the rewards.

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