Key Advice Blog

Summer networking tips

Posted on: 03/08/2010

Summer is networking season. Yes, many people are on holidays, but not everyone. Marketing is something that needs to happen everyday when you are in business. So how do you get the most of your networking in the season of sun (for some) and sea?

Social media sites play a big role in today’s marketing mix. They are a great way to connect – can be done from anywhere, anytime. So don’t abandon them just because it’s summer time.

Go back to Mashable’s 2010 kick off article 7 Lessons for Better Networking to re-focus and refresh your networking activities.

Be  original. Twitchhiker just travelled around the world on his Twitter connections – getting support from so many people in so many ways. Boredom and a desire to travel inspired him to use Twitter and tweeters backed him up. Watch for his book about his global travel experience. This story has it all: social networking, global angle and nice people. As ‘Twitchhiker’ himself says – it’s newsworthy because it’s the news news agencies don’t cover traditionally.

But, nothing replaces face-to-face networking. As more people become self-employed, social co-working, or ‘Jelly’ meet-ups, are taking networking to the next level. Entrepreneurs plan a Jelly, meeting up for a day of work related activities at one location. It puts ‘soul mates’ into being a sole proprietor. It gives home workers an office for a day. I just participated in my first e_nation Twitter live web Water Cooler Moment. It was a fun way to meet new people and network.  The support of like-minded entrepreneurs can be so valuable. If there isn’t one in your area, why not start one?

Look for business groups in your area – and think outside the box. With online support like Ning, it’s worth checking out who’s networking online in your area.

But, don’t forget the ‘social’ aspect. Be a community correspondent for your local newspaper. Join a class or volunteer. No matter what tool you use, it’s still people telling other people about you that opens doors. Let me know if you have an interesting social networking example.

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