Key Advice Blog

Charity blog is great marketing tool

Posted on: 25/06/2010

Blogging for charity is a clever idea – and this is a clever site. Art graduate and freelancer Chris Watchorn has chosen WordPress as his blog platform for a charity-art fundraiser The 1 of 1 Project – a great way to use your skills, help your community and get noticed.

The 1 of 1 Project is an auction of unique (1 of 1) artist’s designed shoes. The artists have volunteered their time and the shoe companies their shoes and Chris his time. The funds raised are going to the Children’s Hospital Foundation of Winnipeg charity. And the Children’s Hospital Young Artists have done their own designer pair of shoes. So has Chris’ Mom Mary.

And of course, there is a video to support the project. This muscle medium is a must for interactivity, involvement and creating interest.

From Chris’s blog:

‘The 1 of 1 Project had two goals in mind. The first was to bring together artists who work in a range of mediums and industries including graphic design, fashion design and illustration. It was an opportunity to bring together some of Winnipeg’s up and coming artists with a blend of established North American talents. The 30 partaking artists span North America including New York, New Jersey, Los Angeles, Orlando and Portland.

The second goal was to use the donated talents to create unique art pieces that could be used to raise funds for local charity. All proceeds from the event will go towards The Children’s Hospital Foundation of Winnipeg.’

Ok, I have to confess, Chris is my nephew. But, the idea is a clever marketing tool for all involved – the charity, the artists, the shoe company, the platforms, and of course Chris. A lot of hard work, a little technology and hopefully a fantastic result for The Children’s Hospital Foundation. Good luck.

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1 Response to "Charity blog is great marketing tool"

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