Key Advice Blog

Ten website assessment criteria

Posted on: 14/06/2010

We are nearly at the longest day of the year, and for many it may be long past the time when they should give their web sites an assessment and refresh. It may be a bit like not being able to see the forest for the trees. The best way to get good quality perspective and advice is secure the services of a professional web editor to give you fresh insights. But, whether you are doing it yourself, or drawing up a plan for your advisor to follow, these ten items provide a great guide.

Key Advice’s Top Ten Website Assessment Criteria

1. Effective navigation
2. Efficient – fast links
3. Engaging – look and content
4. E-commerce – functional
5. Encourages interactivity
6. Easy access for all
7. E-branding – strong consistent
8. Expectations met
9. Easy to learn – for admins and users
10. E- media – social, video, audio, pics galleries

A good website assessment involves technical assessment, user surveys and comparison data with similar sites. It looks at all the site design and content management platforms available. Budgets and human resources are evaluated. Then it is all mixed together and a strategy developed. Taking the time to ask users is so valuable. They see the trees and the forest. It’s important to think of website visitors as clients – even if you may not see them face-to-face.

Integrating social media  is a must. Read Top Tips blog highlighting top recommendations made at the 21st Century Communications master class last week, featuring Enterprise Nation’s Emma Jones. Social media is now mainstream marketing – as important as a website itself.

Don’t forget to consult the World Wide Web Consortium, W3C, for tips and tools to make sure your website meets universal accessibility standards. One of the most important, and often looked over or given minor emphasis,  is putting your content in plain language to make sure users understand.

Yes, it’s a jungle out there. But like an adventurer, having a mapped out plan is critical. Consulting experts, who have been there before, can generate some excellent tips. And, taking it one step at a time, can help you enjoy the experience and get positive feedback from users. After all, that’s who we are going through this for!

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1 Response to "Ten website assessment criteria"

Great info! Thanks. This 10 assessments are awesome 🙂

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