Key Advice Blog

We spend more time surfing than watching

Posted on: 07/06/2010

Surfing the Internet has surpassed TV in the ‘how much time spent’ race. What is it about the Internet that has proven so attractive as to push TV off its pedestal?

According to Canada.com’s Ipsos poll, sixty-eight (68%)  per cent of adults with access to the Internet spend more time online than they spend watching television. The survey questioned 24,000 adults in 23 countries, giving it a broad base for its results.

Why is this? Accessibility. Eastern countries rated the highest – and mobile technology will play a huge role in this. Some western countries with easy access to broadband recorded more TV watching than surfing. But, it is significant that countries with great market potential and income growth are hungry for information.

The mobile market is the future. And visuals (video) will become the most sought after format. Internet TV channels are growing faster than weeds in Cumbria – LakesTV, Cumbria Live TV and soon Film4U North. Businesses need to get on the visual band wagon, toot their own horn with video on their websites and think mobile phone (app).

We are into the next phase – and the creative opportunities will be like nothing we have seen before. Marketing departments are already looking at their budgets juggling print and online; don’t forget the video column. It will all add up to successful marketing.

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1 Response to "We spend more time surfing than watching"

[…] Surfing the Internet has surpassed TV in the 'how much time spent' race. What is it about the Internet that has proven so attractive as to push TV off its pedestal? According to Canada.com's Ipsos poll, sixty-eight (68%)  per cent of adults with access to the Internet spend more time online than they spend watching television. The survey questioned 24,000 adults in 23 countries, giving it a broad base for its results. Why is this? Accessibility. … Read More […]

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