Key Advice Blog

Ragan.com’s Brown outlines social media ROI

Posted on: 26/05/2010

Danny Brown’s ‘How to measure 5 popular social media channels’ article at Ragan.com has some of the best ideas and links on this topic. He talks about taking it to the next level – beyond simply brand awareness. I like his terminology ‘success guides’ for what you want to do and how much you want to invest in doing it.

Brown  recommends blogger outreach programs as one key social marketing tool. If you haven’t done this before, his link to Monica O’Brien’s step-by-step guide is the place to start. She knows about long-range planning.

Twitter is relatively easy to measure as you can look at retweets, hashtag use, vanity URL, new and campaign generated followers. But there are others.

Facebook is similar with likes, fans, sharing, tagging as the backbone. Facebook Insights, explained on YouTube by scubamarketing, is worth it for specific Facebook campaigns.

YouTube also offers a number of built-in measurement tools – and it’s always fun to watch those numbers grow!

One of the more interesting tips was for mobile marketing, and of course features the geotag site FourSquare.

Whether you are looking to get a start in social media ROI, or want some motivation and help at rejuvenating your current activities, this is a resourceful article.

Thanks Danny Brown.

Danny Brown’s Article

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1 Response to "Ragan.com’s Brown outlines social media ROI"

Hey there Kate,

Thanks so much for highlighting the post, and breaking down why you enjoyed it. I think we often worry too much about what can’t be done, when in reality there’s more we can do as opposed to what we can’t.

Cheers again 🙂

Danny.

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