Key Advice Blog

SEO mysteries uncovered

Posted on: 18/05/2010

SEO is a love-hate thing. It reminds me of doing those tedious jobs – the dreaded ‘to-do’ list. You need to first decide between basic SEO, Social Media optimisation (SMO) and Search Engine Marketing (SEM) – as Paul Goodwin, Marketing, Kendal College, outlines so succinctly. Yes, there’s some work to do. But, it is such a great feeling to do it, checking off each item, and watching your hard work translate into site visitors and greater SEO results. Where do you start?

Keywords

Search engine site spiders want to build a web of information and are hungry for keywords. The keywords you choose in your site descriptions will be the link between searches and site visitations. Google Analytics will show you what search terms your site visitors are using to find you. To refine your keyword selection for SEO, go to Google Insights to find out how many people are using which words in their searches. This data will help you select the keywords that will work best for your site in your title, meta description and meta keywords tags on your web site and pages.

Tools

Sign your site up to Google Webmaster Tools. You need a Google account, and will need to paste some code into your page: both to verify the site is yours and create the link to Google. The next step is creating a Site Map. Search for a site that will generate one automatically, like XML Sitemaps, and paste code into your site. Now you are plugged into a key search engine, and are feeding the spider some appetising links to help build your visitor numbers.

Results

Most blog and website provides offer an analytics or stats reporting facility. Google Analytics will work for any registered site. It doesn’t matter which one, or combination, you use – but it is important to track developments, trends and know what information your visitors find most useful. The days of bragging about how many visitors you have are gone: qualitative data like which pages they visit, and how long they stay, are more important. Get into a routine of doing a monthly check and compare with previous month and previous year to see how you are doing, and more importantly what you can do to improve.

If you want a more detailed instruction, visit Zemalf’s Antti Kokkonen Blog tutorials on everything from Keyword Research, to writing SEO friendly blog posts, to his recipe for getting your Blog Indexed By Google in Less Than 6 Hours. With these guides, you have no excuse to postpone this bit of website housekeeping any longer. And, if you have already done it, perhaps it’s time to give it another go.

So, put some good music on, get your resources ready, and dive in. With a few keystrokes your sight can float to the top of search engine lists and stay there.

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