Key Advice Blog

How to make news releases social media friendly

Posted on: 27/04/2010

News  releases have stood the test of time, but it is time they go to the next level and meet  social media standards. The marketplace has quickly embraced social media platforms, now marketing and public relations practitioners need to integrate new media, social media sites and key links into their news releases to meet this new demand.

There is no doubt news releases are still the bedrock of marketing activities. They still work – but they can work even better if online and social media links are integrated. Gone are the days of simply providing a contact name, phone number and email address. Here are three key things to integrate into your next news release, so it can ‘evolve’ as Ian Captstick explains on Media Shift into a social media release.

Tip 1: Integrate Live Web Links

Provide live links to your websites –  link to a page that is directly connected to the topic of your news release.

Provide links to all your social media sites – Twitter, Facebook, LinkedIn. Include your name – as it may differ from your company’s and not be easy to find in searches.

Don’t forget to offer email links to key contacts.

Tip 2: Stand out with visual links

Embed images or graphics, which link through to your website. A picture is worth a thousand words.

Add a Google Map link – so people can see where you are.

Videos or audio (AudioBoo) podcasts embedded bring your SMR to life. Multi-media messages will stand out from the crowd.

Tip 3: Leave lots of Helpful Links

Provide a link to your site’s RSS and E-news subscription pages. Keep them coming back.

Make sure you have an up-to-date media page or site and provide the link. Keep feeding them.

Add a few helpful links to research findings, feedback or news updates on the release’s topic. Keep them informed.

The best way to succeed at social media release writing is by putting it into your marketing strategy, developing a set of guidelines and creating a social media release template.  Then train your staff. Integration is the key – and you can be a market leader by adopting this now.

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