Key Advice Blog

LinkedIn marketers debate ‘Twitter, A Waste of Time?’

Posted on: 04/02/2010

The LinkedIn Marketers on Twitter group was presented with the question ‘Twitter, Waste of Time?’ by Col. Laird John B. Cutty Kt, and they have responded in the hundreds. The replies are themselves a valuable source of research into one of the hottest social media platforms to hit the Internet. Here are some key views – and feel free to comment with your feedback!

Here is a random sample of excerpts from the over 200 (and I received at least three email notifications of more comments on this topic while writing this) posts:

‘If you are very focused, have clear goals and strategies then it can be a powerful way to communicate, reach strangers, influence and network’. Richard Derwent Cook, consultant.

‘It is a great tool that is not being used well. It is a tool that joined with others makes a very good and cheap marketing solution’. Fernando Bergamaschi, photographer.

‘Twitter can be very relevant for a small business, especially if you are short on “traditional” marketing dollars’. Brian Murphy, marketing exec.

‘I cannot say that Twitter is “Valuable” in my business. I apply two metrics; (a) the amount of new business provided and (b) the amount of useful information provided…Linked In has been far more useful’. Paul W. Reidl, lawyer.

‘It depends on a variety of factors- type of business, location and target’. Bhaskar Sarma, green energy practitioner.

‘As a fortune teller, I began tweeting topics that my clients were asking about while maintaining their anonymity. That drove more purchases by potential clients whose questions were similar’. Alexandra Chauran, Fortune Teller.

‘…but in 4 months, the amount of direct revenue attributable directly to Twitter has surprised all the sceptics in my business’. Anthony L, hotel manager, @fallowfieldsuk (His post included a list of 10 ways they use Twitter).

‘Twitter can be of great value for your business. Provided that your target-audience is on Twitter’. Rob V, RUI analyst

There were also many who agreed with Frank Feather, that it was a waste of time.

From my experience:

1. You get out of Twitter, what you put into it.

2. Twitter is most successful when integrated into your marketing strategy.

3. You need to apply basic marketing – target the message to a target audience.

For me Twitter pays in dividends, providing a living, breathing network of expert advice, that I could not (due to time and resources) find on my own. I also think if it is to be used to its full potential, it needs to be managed by something like TweetDeck or Hootsuite, so you keep on top of it. And, in TweetDeck, don’t forget to use the favourites link to keep the really important ones.

Do you have any opinions, examples or tips you want to share? Please comment.


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