Key Advice Blog

Can talking for free generate income?

Posted on: 22/01/2010

Many people are shy about talking in public and (understandably) feel fear when presented with a microphone and a room full of people. But, gaining the skills to present confidently can provide access to potential clients you might not otherwise have access to. But, where do you start?
Some of the key business organisations offer opportunities to speak and learn to speak in front of potential customers – the Chamber of Commerce, Federation of Small Business, adult education programmes and networking groups. There are also some great coaches out there who will help you one-on-one.
An executive friend of mine went to professional acting lessons to help her with presentation, public speaking and confidence. She said it made the world of difference.

My three presentations on social media for business at the Ulverston Business Alliance meetings, supported by the Chamber of Commerce, have given me an introduction to fellow consultants in the region, numerous opportunities for marketing, some key partnerships – like with Best of Barrow and Furness’ Helen Penny – and generated revenue. Despite the work putting the presentations together and the time, the payback has been beyond my expectations. Also, I now have the basis of workshops I can add to my service portfolio, which have been market -tested. The feedback has been invaluable.

So, if public speaking isn’t in your skill comfort zone or repertoire – put it on your 2010 ‘to do’ list, because the answer to the question is ‘Yes, talking for free can generate income’.

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