Key Advice Blog

Why blogs remain on top

Posted on: 22/11/2009

Blogs are the ‘backbone’ of one’s online presence, says Marvin Belle, Director’s Notes blogger and new media trainer. I couldn’t have said it better myself, so I didn’t! So what is it about blogging that gives it staying power? Here are three reasons – and they should encourage you to get on the ‘blog wagon’,  if you aren’t already.

First, blog platforms are easy to use – and free. You don’t need HTML or CSS training. You simply need to know how to follow instructions and be open to learning a few techniques – like image sizing. It’s a matter of cutting and pasting your article in (or writing it live); adding a headline that will attract search engines by using key words, providing links to make the user experience more satisfying and putting in a graphic or image where it suits.

Secondly, blogs were designed for and by users – and the users remain at the heart of them.  Bloggers choose a topic they are passionate about and work hard to give their readership valuable information to keep them coming back. Craig McGinty’s ThisFrenchLife blog and Kevin Tea’s Web2.0 show the proof is in the pudding.

Thirdly, blogs offer so many built-in functionalities – like RSS feeds for subscribers, archives to aid searching, pulling in content from sites like Twitter, ability to upload images, podcasts and video, organising content in categories. do all this so well.

This means anyone, anywhere with Internet access, can have a site up and running in no time – and provide valuable, multi-media information to a global audience.

Yes, Twitter and Facebook are quick, fun, easy to use. But, I keep coming back to blogs for information from an expert; detailed advice to help me promote  my own social media services; and the latest technology explained and demonstrated to help me keep up-to-date, fast!

If you have a computer, a deep interest in a topic,  information to share, and the ability to write clearly – then you should be blogging!  At the very least, you should be finding some bloggers with whom you share an interest, and following them!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Key Tweets

Like ThisCanadianLife Facebook Page

%d bloggers like this: