Key Advice Blog

Key Tips: Get your organisation a Facebook page

Posted on: 14/09/2009

Facebook isn’t for everyone, but a Facebook page has great appeal – especially for organisations.Your Facebook page is your organisation’s storefront window to other Facebook users. They become fans and you feed them updates. If they are interested in you, then they may also want to be connected to your other fans. It’s community building, with a strong business factor.

Setting one up can be a bit like tricky – but when you see the likes of Kendal Mountain Festival’s page, you can instantly see the benefits. Here’s a list of steps to get going.

1. First – set up a personal account. Although the Create Page link is on the bottom of the log-in, you need to do this first.

2. Once you have logged in, then select the Pages link (Flag) on your left hand list, or go to the Advertising/Pages link at the bottom of the page. If you don’t want to do an ad (which always comes up first), go to the Pages tab. Then make that page a favourite.

3. Your Facebook Page offers you a wall to post product, event and advice updates. You can also have Info about yourself, photos, videos, discussions, events, links…the list goes on. All these are meant to be of use to your Fans.

4. Fans are what make the Facebook page really work. Search, invite, promote it – and they will come.

With all the features of a ‘real Facebook’ site, Pages are a great opption, tailored for organisations, and connecting with interested parties. It allows you to send Fans a text only update and provides reports on their activities.

See you there…

Key Advice Facebook PageBecome a Key Advice Fan on Facebook

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