Key Advice Blog

Twitter factors big on agency pitch

Posted on: 10/09/2009

If you think Twitter is just about idle chatter between people, think again. An agency, Moving Brands, had more than 40k Twitter users check out and a substantial number provide ideas over eight days for their pitch to rebrand the city of London!

Freelance UK reported on how first they set up a feed in Twitter. Then they published the onging results in a blog. Then they presented their collaborative proposal to the City, citing their belief that a ‘public’ tender requires public input. And, why wait until after the fact to involve stakeholders?

This approach could have a huge impact on the culture of bidding for publically funded projects. And, for ways to get public opinion, in writing, quickly. With a federal election looming – be prepared to see an increase in opportunities to have your say!


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