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Archive for the ‘Media’ Category

Is open data the new customer service?

Posted by: Kate on: 13/05/2010

In: Business | Journalism | Key Tips | Media | Open Data | Websites
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Open data was the focal point of yesterday’s Digital Editors Network (DEN) meeting at North West Vision and Media in Manchester. Some open data mavericks are lobbying for this to become the rule rather than the exception. With David Cameron and Nick Clegg leading a more open style of collaborative government, the time to push [...]

Tags: audience, CoverItLive technology, Digital Editors Network, Francois Nel, FutureEverything, new media options, NWVision and Media, Online Journalism, Open Data, ProRepublica, The Guardian, UCLan

Why public ‘gaffes’ missed the PR mark

Posted by: Kate on: 29/04/2010

In: Business | Key Tips | Media | Technology | Twitter | Uncategorized | Video
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Campaigning is advertising. And advertising is a key part of public relations.It’s all about customer service – and when it goes wrong, it goes very, very wrong. So how do you make it right? As we saw with Prime Minister Gordon Brown’s awful mic-is-still-on mistake yesterday, which resulted in him insulting a loyal client by [...]

Tags: campaigns, customer service, Gordon Brown gaffe, mic on, prejudice, public relations

How to make news releases social media friendly

Posted by: Kate on: 27/04/2010

In: Key Tips | Media | New Media | Social Media
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News releases have stood the test of time, but it is time they go to the next level and meet social media standards. The marketplace has quickly embraced social media platforms, now marketing and public relations practitioners need to integrate new media, social media sites and key links into their news releases to meet this [...]

Tags: audio boo, campaigns, Facebook, Media, new media options, news release, social media release, Twitter, video, writing, YouTube

Journalism grad on job hunt leaves no stone unturned

Posted by: Kate on: 01/12/2009

In: Business | Journalism | Media | Training
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This is a valuable message for unemployed graduates – persist in chasing roots into your chosen career, and an oppcortunity will arise…

Tags: Ben Tyson, graduate, job search, Journalism

Are Facebook and Twitter the future of news online?

Posted by: Kate on: 28/10/2009

In: Business | Media | New Media | Social Media
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According to Econsultancy‘s blogger Ben Lamonthe, Facebook, and possibly Twitter, could be the online news publishers of the future. And, we all know with new media, the future always arrives faster than we expect. So what next? In his blog, Why Facebook could be the next big news publisher, Ben refers to the fact they [...]

Tags: Facebook, Media, newspapers, Social Media, Twitter

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Key Advice Blog

Archive for the ‘Media’ Category

Is open data the new customer service?

Why public ‘gaffes’ missed the PR mark

Journalism grad on job hunt leaves no stone unturned

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