Archive for May 2010
Ragan.com’s Brown outlines social media ROI
Posted by: Kate on: 26/05/2010
- In: Business | Key Tips | Social Media
- 1 Comment
Danny Brown’s ‘How to measure 5 popular social media channels’ article at Ragan.com has some of the best ideas and links on this topic. He talks about taking it to the next level – beyond simply brand awareness. I like his terminology ‘success guides’ for what you want to do and how much you want [...]
Blogging best for Google rating
Posted by: Kate on: 25/05/2010
- In: Business | E Marketing | Key Tips | Social Media | Websites
- Leave a Comment
Blogging may seem to some to be passé. But, it is still one of the best ways to get results and Google and it gives you interactivity many websites don’t offer. If you don’t have a blog, or a blog page integrated into your main site, think about these advantages. It works in any organisation. [...]
E-marketing tips for new bloggers
Posted by: Kate on: 24/05/2010
- In: Business | E Marketing | Key Tips | New Media | Social Media
- 1 Comment
E-marketing is something you are probably doing already. It involves using a variety of e-media to let people know about your website or blog. But, rather than doing e-marketing randomly, why not create a plan and be in control? Start with the ABC’s – assess your site goals, build databases of people to promote to, [...]
SEO mysteries uncovered
Posted by: Kate on: 18/05/2010
- In: Business | SEO | Technology | Websites
- Leave a Comment
SEO is a love-hate thing. It reminds me of doing those tedious jobs – the dreaded ‘to-do’ list. You need to first decide between basic SEO, Social Media optimisation (SMO) and Search Engine Marketing (SEM) – as Paul Goodwin, Marketing, Kendal College, outlines so succinctly. Yes, there’s some work to do. But, it is such [...]
Is open data the new customer service?
Posted by: Kate on: 13/05/2010
- In: Business | Journalism | Key Tips | Media | Open Data | Websites
- Leave a Comment
Open data was the focal point of yesterday’s Digital Editors Network (DEN) meeting at North West Vision and Media in Manchester. Some open data mavericks are lobbying for this to become the rule rather than the exception. With David Cameron and Nick Clegg leading a more open style of collaborative government, the time to push [...]
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